Manual loyalty point collection across multiple WIX websites replaced with a fully automated Zoho Subscriptions connector — real-time processing, zero manual entry.
A subscription services company ran a customer loyalty programme across several WIX websites. Points were accumulated when customers subscribed or made qualifying purchases. The collection process was entirely manual — a staff member would log into each website, export data, cross-reference subscriptions, calculate points, and update customer records. Weekly batch process. Errors were common. Customers disputed redemptions because records didn't match. Trust was eroding.
We built a custom integration connecting all WIX subscription forms to Zoho Subscriptions via a secure API layer. When a customer subscribes or makes a qualifying purchase on any website, the event is captured instantly, points are calculated according to the loyalty programme rules, and the customer's balance is updated in real time. Full audit trail. Automated redemption processing.
Every piece designed to solve a specific part of the problem — integrated into one system that works end-to-end.
Redemption disputes had been damaging customer relationships. With a real-time, fully auditable system, disputes dropped to zero within 30 days of go-live. Customers could see exactly how their points were calculated.
The staff member who spent Friday afternoon running the weekly loyalty batch now handles other work. The process that took 4+ hours per week now runs automatically — zero intervention required for routine operations.
When the company adds a new website or subscription tier, it connects to the same connector. Scaling the programme no longer means scaling the manual workload.
From the initial audit to live deployment — every stage designed to minimise risk and maximise speed to value.