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🏗️ Custom Development

We've Been Building
Custom Applications
Since 2002.

From our first CRM on Classic ASP to ERP platforms serving Fortune 500 clients — we've built hundreds of custom applications across every major stack, industry, and scale. SaaS products, ERPs, marketplaces, portals, workflow systems. We don't change your business process to fit the software. We build the software to fit your business.

INFOMAZE · APPLICATION PORTFOLIO · 23 YEARS
● Active
YEARS
23
Since 2002
APPS BUILT
500+
All industries
COUNTRIES
15+
Active clients
FLAGSHIP PRODUCTS BUILT
SystemTask → Element IQ — Field service ERP · 20+ year client
Live
PrintPlanr — Top 10 global cloud print MIS
Live
QuickZ — Automated lending platform · Australia
Live
TSN — Telecom inventory platform · US patented modules
Built
CORE STACKS
.NET / ASP.NET · SQL Server 2000–2024
Laravel · PHP · MySQL · PostgreSQL
Python · React · AWS Partner · Azure
WE FIT THE SOFTWARE TO YOUR BUSINESSWe don't change your process to match a template. Every application we build is designed around how your business actually works.
2002
First custom CRM built — Classic ASP. Still building, still evolving, 23 years later.
20yr
SystemTask client still with us — attributes company growth to software we built together
42M
Properties searched in under 1 second — Elasticsearch real estate platform we built
US
Patented modules in TSN — BOM reprioritization logic we designed and built
— 23 Years of Building

From a 2-person Team in 2002 to 100+ Engineers Today

Every technology generation. Every major stack. Hundreds of applications. The history that gives us an engineering depth most agencies can't match.

2002
First custom CRM built on Classic ASP + MS Access. Two-person team. Rolling success with the first client — set the tone for everything that followed.
2003–2005
Moved to ASP.NET 1.0 for a pilot training company — multi-role system with complex access control. First SQL Server deployment. Team grew as project scope expanded.
2005–2010
SystemTask built for field service operations — work order management, technician dispatch, clients including 7-Eleven, JC Penney, Walmart. The platform that defined what we could build.
2010–2015
PrintPlanr launched — Infomaze's first flagship SaaS product. Built specifically for the printing and signage industry. Still running, now ranked among the top 10 cloud print MIS globally.
2015–2020
TSN telecom platform built — US-patented BOM reprioritization. QuickZ automated lending in Australia. Real estate search across 42 million properties.
2020–Present
SystemTask evolved into Element IQ — full ERP. AI added to PrintPlanr. 100+ team. AI-native applications now part of every major new build.
The stack we've built on
Every generation. We've used each where it fits best.
Microsoft / .NET
Classic ASPASP.NET 1.0–4.0MVCSQL Server 2000–2024
PHP / Open Source
LaravelCodeIgniterCakePHPSymfonyCore PHP
Modern / Cloud
PythonRuby on RailsReactAWS PartnerAzure
Database
MySQLPostgreSQLSQL ServerNoSQLElasticsearch

— When to Build Custom

Six Situations where a Custom Application is the Right Answer

Off-the-shelf software is built for the average business. If your operations are specific, your scale is unusual, or your competitive advantage depends on how you work — custom is often the only real option.

🧩

No off-the-shelf product fits your workflow

You've evaluated the market. Everything requires you to change how your business works to fit the software's model. That's the wrong direction. The software should fit the business — not the other way around. That's what we've built on for 23 years.

📈

You're building a SaaS product or platform

You have a business idea that requires a multi-tenant application — where customers pay to use your software. PrintPlanr and FreePlanr were both built this way. A SaaS product requires architecture decisions from day one that off-the-shelf tools can't make for you.

🔗

Your business has unique integration requirements

QuickZ needed to connect to Australian bank verification APIs, credit scoring agencies, and payment systems in a specific automated flow. No existing lending platform did exactly that. When your competitive advantage is in how your systems connect, you build it yourself.

Performance at scale is non-negotiable

Searching 42 million properties in under a second requires specific architectural decisions — Elasticsearch indexing, query optimisation, caching layers, Google Maps API integration. Off-the-shelf real estate platforms don't perform at that scale. Custom architecture does.

🏭

Industry-specific complexity that generic tools don't handle

The print and signage industry has workflow complexity — job management, press matching, production scheduling, colour codes — that generic project management tools handle poorly. PrintPlanr was built specifically for this industry, and that specificity is why it's still in the top 10 globally.

🔒

Your IP is in how the software works

TSN's BOM reprioritization logic was complex enough to be US-patented. That's not something you implement on a configurable platform. When the software itself is the intellectual property, you build it from scratch and you own it.


✦ Free · No Commitment

Have a custom application in mind? Let's talk about what it takes to build it right.

Free consultation — we assess your requirements, recommend the right approach, and give you a realistic scope.
— Real Projects

Applications we've Built — specific, named, real

Not mock-ups. Not generic descriptions. Real applications, real clients, real outcomes.

01

SystemTask → Element IQ — Field Service ERP Growing with a Client for 20+ Years

+

SystemTask started as a work order and technician dispatch platform for a field service company whose clients included 7-Eleven, JC Penney, Walmart, and Pixel Magic. We built exactly what the client needed — not a generic field service tool, but a platform designed around how their specific operations worked. Over 20 years, that platform evolved through three major versions into Element IQ — a full ERP with business process automation comparable to enterprise solutions. The client attributes their business growth directly to what we built together. They're still with us today.

💰20+ year client relationship · Three major version evolutions · Client attributes company success to the platform · Now a full ERP — Element IQ
// What it covers today (Element IQ)
Work order management and technician dispatch. Job scheduling and resource allocation. Inventory and parts management. Client portal for end customers (7-Eleven, Walmart-scale operations). Billing and invoicing. Field technician mobile app. Now: AI-powered invoice parsing — validates invoices against contract before payment, catching duplicates and discrepancies automatically. Business process automation across the full field service lifecycle. Full ERP architecture comparable to enterprise platforms.
.NETSQL ServerAI Invoice ParsingField Service ERP
02

PrintPlanr — Top 10 Global Cloud Print MIS, Built by Infomaze from Scratch

+

While working with a UK client on their web-to-print solution, we identified a gap: the front-end ordering was online, but back-end print management was handled by desktop software whose support was becoming increasingly unreliable. We built PrintPlanr — a cloud-based print management information system built specifically for the printing, signage, and promotional industry. It's now one of the top 10 cloud print MIS platforms globally, with customers across multiple countries and AI features now being added on top of the original platform.

💰Top 10 globally ranked cloud print MIS · Multi-country customer base · AI features now active — press recommendation, auto job coding, product recommendations
// What makes PrintPlanr distinctive
Built specifically for printing, signage, and promotional companies — not adapted from a generic project management tool. Job management end-to-end: order intake, job costing, press scheduling, production tracking, dispatch, invoicing. Now with AI: automatic production code creation from job description, press recommendation engine (which press is optimal for each job), product recommendation engine, auto-suggestions for job descriptions, AI chatbot for customer self-service reducing support ticket volume. Custom MCU infrastructure built to train proprietary AI models on PrintPlanr data.
LaravelMySQLAI / Custom MLSaaS Architecture
03

QuickZ — Automated Lending Platform for Quick Finance (Australia)

+

QuickZ provides quick finance to Australian clients. The business model demanded speed — their value proposition was rapid approval and disbursement, which meant the entire lending workflow, from application through bank verification, credit scoring, approval, and payment setup, had to be automated. We built an integrated platform using WordPress for the customer-facing front end, Zoho as the CRM and lead management backbone, and custom API integrations connecting directly to bank verification and credit score agencies. Loans are disbursed within hours of application with automatic payment receivables and reminder workflows.

💰Loan disbursement automated from days to hours · Bank and credit verification fully integrated · Payment reminders and receivables automated end-to-end
// The automated lending flow
Lead submits application via WordPress front end → lead flows into Zoho CRM automatically → at defined pipeline stages, system auto-connects to bank verification API → connects to credit scoring agency API → approval/decline decision automated → on approval: loan disbursement initiated → payment schedule created → automated repayment reminders sent at configured intervals → receivables tracked in Zoho. Human intervention only required at defined exception points — the rest runs entirely automatically. Speed was the competitive differentiator; the automation made that speed operationally possible.
WordPressZoho CRMBank APICredit Score APIPayment Automation
04

Real Estate Search Platform — 42 Million Properties, Sub-1-Second Results, Drag-and-Drop Map

+

A real estate platform needed to search across 42 million properties and return results in under one second — with results plotted on Google Maps that updated dynamically as the user dragged or drew a search boundary on the map. Beyond search, the platform needed to generate sales comparison reports and property history reports from a complex database. That same report had previously taken other developers more than two minutes to generate. We rebuilt it to execute in under five seconds.

💰42M property search in under 1 second · Property reports from 2 minutes to under 5 seconds · Google Maps drag-and-drop updates search results live
// The technical architecture
Search engine: Elasticsearch for full-text and geo-spatial property search across 42M records — results in under 1 second. Map integration: Google Maps API with dynamic search-on-map-move, polygon drawing for custom area search, pin clustering for density areas. Property reports: complex SQL query optimisation on a multi-table property database — sales comparison and history report rebuilt from scratch, execution time reduced from >2 minutes to 5 seconds. Indexing strategy: incremental Elasticsearch index updates as property records change — no full re-index required for routine updates.
ElasticsearchGoogle Maps APISQL Query Optimisation.NET
05

TSN — Telecom Inventory Platform with US-Patented BOM Reprioritization (AT&T, T-Mobile)

+

TSN was built for the US telecom industry — addressing a problem that companies like AT&T, Goodwill Network, and T-Mobile faced with their tower networks: inventory spread across warehouses nationwide with no visibility between locations. Teams would duplicate purchases because they didn't know another warehouse had the required parts. We built a platform with BOM-driven inventory management and a reprioritization engine that became the distinctive capability — and was subsequently awarded US patents.

💰US-patented BOM reprioritization logic · Pitched to AT&T, T-Mobile, Goodwill Network · Cross-warehouse inventory visibility eliminating duplicate procurement
// The patented reprioritization logic
The challenge: if Order 4 suddenly takes priority over Order 1, inventory already committed to Order 1 needs to be reallocated — but every downstream commitment, delivery date, and dependent order must also be recalculated simultaneously. Our reprioritization engine handled this automatically: reallocation of inventory across all affected orders, recalculation of all delivery commitments, automatic procurement trigger if nearest warehouse stock is insufficient vs buying new if distance makes transfer uneconomic — all without manual intervention. The nearest-warehouse procurement logic: system calculates whether transferring from an existing warehouse or raising a new PO is more efficient based on distance, quantity, and urgency.
.NETSQL ServerBOM EngineUS Patent

— What We Build

Application types we've delivered across 23 years

Not a category list — these are all real application types we have live projects in.

🏭

SaaS Platforms & Products

Multi-tenant applications where your customers pay to use your software. PrintPlanr, FreePlanr, and the telecom marketplace were all built this way. Architecture decisions on day one — tenancy model, data isolation, billing integration, onboarding flow — determine whether the platform scales.

⚙️

ERP & Workflow Systems

Business process systems that manage operations end-to-end. SystemTask → Element IQ is our benchmark. Built around how the client works — not how a generic ERP thinks they should work. Job management, scheduling, dispatch, inventory, invoicing, reporting — all integrated and automated.

🔗

Integration-Heavy Applications

Applications whose value is in how they connect external systems. QuickZ connects bank verification, credit scoring, and payment systems in a single automated lending workflow. When the business logic lives in the integrations, the application architecture needs to be designed around them.

🔍

High-Performance Search & Data Platforms

When you need to search millions of records in under a second, or generate complex reports in seconds rather than minutes — performance needs to be in the architecture from day one. Our real estate platform is the benchmark: 42 million properties, sub-second Elasticsearch results, dynamic map integration.

🛒

E-Commerce & Marketplace Platforms

Custom e-commerce built on Shopify, Magento, BigCommerce, or fully bespoke. Marketplace platforms connecting buyers and sellers — including the telecom inventory marketplace we built with want-to-buy/want-to-sell matching. We've built on every major platform and from scratch where required.

🏢

CRM & Client Management Systems

We've been building CRM since 2002 — before Salesforce existed. Custom CRMs, Salesforce implementations, SugarCRM, Zoho CRM. When the right answer is a custom CRM built around your specific sales process, we've done that more times than we can count.

— Engagement Models

Three ways to work with us

ISO 27001. NDA before any details shared. We scope honestly — no scope inflation, no hidden complexity discovered mid-project.

✦ Start here

Free Scoping Consultation

No cost · No obligation
60–90 minutes · Remote
  • Map your requirements and user types
  • Recommend the right tech stack for your situation
  • Identify integration and architecture complexity
  • Provide realistic scope and timeline estimate
  • Written brief yours to keep — use it anywhere
🔄 Long-term

Dedicated Development Team

Monthly · Continuous delivery
Min. 3 months · Scales with your roadmap
  • Dedicated engineers on your product
  • Sprint-based delivery with weekly standups
  • Continuous feature development and improvement
  • Long-term partnership — the SystemTask model
  • Code ownership always with you
— How We Work

From requirements to live application

Requirements documented before a line is written. Architecture agreed before build begins. UAT before every release.

📝
01 —

Discovery & Scoping

Requirements documented, user types mapped, integrations identified, architecture designed. No build starts without agreed scope.

⚙️
02 —

Build & Review

Milestone-based delivery. Each module reviewed by your team before the next begins. No surprises at the end.

🧪
03 —

UAT & Refinement

User acceptance testing with real users on real workflows. Feedback incorporated before go-live sign-off.

🚀
04 —

Launch & Support

Deployment to your chosen infrastructure. Post-launch monitoring. Ongoing development available — the long-term partnership model.

— FAQ

Questions we always get

How do you decide which tech stack to recommend?

+
We assess four factors: the nature of the application (real-time, data-heavy, content-driven, transaction-heavy), your existing technology environment (what your team already knows, what integrates with your existing systems), scalability requirements (how much traffic, how many users, how fast will it grow), and budget (some stacks have higher hosting costs, some have higher developer costs). We've worked on every major stack for 23 years and have no commercial interest in recommending one over another. We recommend what actually fits your situation.

Do we own the code?

+
Yes — always. All code written for your project is your intellectual property. We provide complete source code and documentation at project completion. We sign IP assignment agreements as part of the standard engagement. The only exception is if your project uses licensed third-party components, in which case those components are governed by their respective licences — we document all third-party dependencies clearly.

How do you handle projects that evolve significantly from the original scope?

+
This is normal for any complex application and we've managed it across hundreds of projects. For fixed-price projects, scope changes are handled through a formal change request process — we assess the impact on timeline and budget, document it, and get your approval before any additional work begins. We don't absorb scope creep silently and bill for it at the end. For dedicated team engagements, scope changes are simply added to the sprint backlog and prioritised in the next planning cycle. The SystemTask → Element IQ evolution over 20 years is the best example of how we handle long-term scope evolution — the platform looks nothing like the original specification, and that's exactly how it should be.

What's the minimum project size you work with?

+
We don't have a hard minimum, but we're most effective on projects of meaningful complexity — multi-user applications with business logic, integrations, and some scale requirement. If your requirement is a simple 5-page website, we're probably not the right fit. If it's a business application that needs to do something specific that off-the-shelf tools don't handle, regardless of size, we want to hear about it. Our first project in 2002 was a small custom CRM — "small" doesn't disqualify a project if the requirement is specific and the work is interesting.

Ready to build something that fits how your business actually works?

Start with a free scoping consultation. We map your requirements, recommend the right approach, and give you a realistic timeline — before any commitment. 23 years of engineering, ISO 27001, AWS Partner.

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