In 2004, Infomaze built SystemTask — a field service ERP that dispatched technicians to 7-Eleven and Walmart locations across the US. Automated scheduling, real-time dispatch boards, skill-matching, asset management, partner portals, and billing. Now, two decades later, it's being reborn as ElementIQ — 10× more powerful.
The client provided field services to some of the largest retail chains in the United States. The scale of the operation made manual coordination not just inefficient — it made it impossible.
When a client like 7-Eleven needed a software upgrade or hardware install across all US stores, work orders had to be created individually. A single national rollout meant thousands of manual entries — each one taking minutes, each one prone to error. With no bulk creation tool, large projects were simply not operationally feasible.
Assigning a technician to a work order meant calling or emailing to check availability. No visibility into who was free, who had the right skills, who was nearest to the site. Dispatchers held this knowledge in their heads. When a dispatcher was absent, the knowledge was absent too.
Each work order required specific skills, certifications with minimum scores, and particular tools — some company-provided, some the technician's own. There was no system to match requirements to available technicians. The wrong technician was sent to jobs regularly, arriving without the right certification or equipment.
With technicians and sites across EST, CST, MST, and PST, the dispatch team had no consolidated view. A delayed technician in California was invisible to the operations manager in the eastern office. Problems surfaced through phone calls — always after the client had already noticed.
When installed equipment needed service, nobody could quickly find its serial number, installation date, or warranty status. This information was scattered across spreadsheets and emails. Sending the right technician — with the right parts and the right warranty knowledge — required significant manual research before each dispatch.
The client had resellers who managed work on behalf of their own end customers. These partners needed visibility into their jobs without seeing the entire operation. There was no portal. Partners communicated by email, and the operations team manually relayed information — creating delays, errors, and a constant overhead of coordination calls.
SystemTask v2 was a complete field service ERP. Not a point solution — the entire operational platform, from customer record to technician invoice.
The automated dispatch engine was the centrepiece of SystemTask. Before it existed, every work order assignment was a phone call or email. After it, the entire process ran without a dispatcher.
On work order creation, the engine queries the technician database — internal and external — filtering by skill match, certification score threshold, required tools, and current availability. The nearest qualifying technician receives a simultaneous dashboard notification and email. The dispatch board changes colour to yellow. If no acceptance in 15 minutes, the next-nearest is broadcast.
The operations team mounted a large display on the office wall showing the national dispatch board in real time. Delayed work orders flashed red. Time zone stamps let the team instantly understand whether a PST delay was an early-morning issue or a genuine problem. Before this existed, the same visibility required constant phone rounds — each one eating 5–10 minutes of dispatcher time.
After 20 years running SystemTask in production — through national rollouts, thousands of technicians, and millions of work orders — we are rebuilding the platform from scratch. ElementIQ is not an upgrade. It is a next-generation field service platform built with everything we learned, and everything that technology can now do that it couldn't in 2004.
Before the dispatch board and auto-dispatch, clients called the operations team to check WO status. After, they had portal visibility. Fewer calls, faster responses, higher satisfaction — all measured through reduced escalations and improved client retention.
Technicians arriving at a site without the right tools or certification was a significant source of client complaints and reputational risk. The mandatory pre-flight checklist made it structurally impossible to begin transit without confirming readiness.
Resellers and partners logging into their own portal and managing their own work orders reduced the coordination overhead on the internal team significantly. A partner with 50 active jobs no longer generated 50 status-check calls.
Twenty years of real-world field service edge cases, failure modes, client requirements, and operational patterns are now encoded in ElementIQ's design. No new customer has to discover what went wrong in 2009 — because it's already been handled.