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Finance · Investment Services · India
🔷 Zoho Business Systems

HR & Sales Unified. Zoho People + CRM Implementation for an Investment Firm

A complete Zoho People and CRM rollout — transforming HR operations and sales processes for a growing Indian investment services firm.

100%
HR processes moved from manual to Zoho People automation
1
Unified system replacing spreadsheets and email threads
6mo
Engagement duration — ongoing partnership
2
Zoho products fully implemented and live
— The Situation

The challenge and the solution

// The Challenge

Manual HR processes and a disconnected sales operation — both running on spreadsheets and email.

Gaining Ground Investment Services, a growing investment services firm in India, was managing HR operations — attendance, leave management, performance reviews, and appraisals — entirely through spreadsheets and email. Their sales team tracked leads and client interactions in a mix of personal spreadsheets and WhatsApp messages. No visibility across the business. No automation. No audit trail.

  • HR processes entirely manual — attendance, leave, appraisals all tracked in spreadsheets
  • No centralised leave management — approval through email with no audit trail
  • Sales team tracking leads in personal spreadsheets — no shared CRM visibility
  • Leadership had no real-time view of team performance or pipeline health
  • Growing team making the manual approach increasingly unsustainable
// The Solution

Zoho People for HR and Zoho CRM for sales — configured around their specific workflows, not generic defaults.

Aayushi and the Infomaze Zoho team implemented a full Zoho People configuration — attendance tracking, leave management, performance review workflows, and appraisal automation — all aligned to the company's specific HR policies. Alongside this, Zoho CRM was configured around the investment services sales process, with custom modules for client types, investment profiles, and regulatory requirements.

  • Zoho People: attendance, leave, performance, appraisals — all automated and policy-aligned
  • Custom leave approval workflows matching the company's approval hierarchy
  • Zoho CRM: custom modules for investment client profiles and regulatory tracking
  • Lead assignment rules, pipeline stages, and automated follow-up sequences configured
  • Integration between People and CRM for cross-functional visibility

— What We Built

Six components of the solution

Every piece designed to solve a specific part of the problem — integrated into one system that works end-to-end.

👥

Zoho People Full Setup

Complete HR configuration: employee onboarding, attendance tracking, leave management with custom approval workflows, performance review cycles, and appraisal automation.
📋

Custom Leave Workflows

Leave approval workflows mapped to the company's specific hierarchy — team lead, department head, HR sign-off. Automated notifications and calendar integration.
💼

Zoho CRM Configuration

Custom modules for investment client profiles, regulatory documentation tracking, and AUM reporting. Pipeline stages mapped to the investment sales cycle.
🎯

Lead Management & Automation

Lead assignment rules by geography and product type. Automated follow-up sequences. Activity logging. Pipeline health dashboards for leadership.
📊

Cross-System Reports

Management reports connecting HR data (team structure, capacity) with CRM data (pipeline, performance) — giving leadership a unified view of the business.
🎓

Full Team Training

Aayushi led training at both administrator and end-user level — ensuring the team not only had the system but knew how to use it effectively. Ongoing support provided.

— Results

What this delivered for the client

The numbers — measured outcomes

100%
HR processes moved from spreadsheets to Zoho People — fully automated and auditable
Zero
Leave disputes after implementation — approval trail and policy enforcement built into the system
One view
Leadership can see team attendance, leave, pipeline, and performance in one place for the first time
Ongoing
Partnership continues — the team have a Zoho partner they can call, not a one-time implementation
Aayushi's hands-on approach made the difference

The client specifically noted Aayushi's deep platform knowledge and responsiveness throughout the implementation. The project ran smoothly because she was involved from discovery to go-live, not just at the beginning and end.

Gajendra's strategic guidance set the direction

Gajendra provided architectural direction and ensured the implementation was built to scale — so as the company grows, the Zoho setup grows with it rather than needing to be rebuilt.

A partnership, not a delivery

Six months in, Infomaze remains the company's active Zoho partner — handling new requirements, additional modules, and ongoing optimisation. This is the standard Infomaze client relationship.

"We've been working with Infomaze for the past six months on implementing Zoho People and CRM. Aayushi has been closely involved throughout — her support, responsiveness, and deep understanding of the platform have made the process smooth and effective. Infomaze has proven to be a reliable and knowledgeable Zoho partner, and we're glad to have them by our side."
G
Gaining Ground Investment Services
Investment Services · India
— Delivery Timeline

How we delivered it

From the initial audit to live deployment — every stage designed to minimise risk and maximise speed to value.

Week 1–2
🔍
Discovery & Workflow Mapping
Mapped existing HR processes and sales workflows. Identified policy requirements, approval hierarchies, and custom module needs. No assumptions — everything mapped from reality.
Week 3–5
⚙️
Zoho People Configuration
Attendance, leave, performance, and appraisal modules configured. Custom approval workflows built. Policy rules encoded. HR admin training delivered.
Week 6–8
🔷
Zoho CRM Build
Custom modules for investment client profiles. Pipeline configuration. Lead assignment rules. Follow-up sequences. Integration with People for cross-system reporting.
Week 9–10
🎓
Training & Go-Live
End-user training for all staff. Admin training for HR and sales leads. Parallel run for two weeks. Full go-live with Aayushi available for immediate support.
— Technology stack
Zoho PeopleZoho CRMZoho AnalyticsCustom WorkflowsDeluge ScriptingZoho One

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