The Challenge:
The client provided bath fitting and plumbing accessories to a broad range of customers, including multistory residential housings & individual residential households, Commercial setups, multinational companies, and the hotel industry, among their top lists. As a result, the amount of data the company acquired in their day-to-day business was immense and required a systematic, easy way to gain impactful insights that would help their business grow further.
The customer used multiple applications to maintain, sort, and record their client data. However, from leads, sales, marketing campaigns, inventory to accounting, the applications used remained disconnected from one another, and drawing business conclusions for every department was no easy task requiring more workforce hours and energy.
In addition, the silo that existed between the departments meant ineffective communication, delays in supplies, and cancellation of orders, ultimately leading to customer dissatisfaction. Finally, as their business grew, the client realized the lack of integration between the business applications they used to gain meaningful measures for their business.